Despite the pandemic, homegrown personal hygiene company Soothe Healthcare sees 2.4X growth in its operational income, from Rs. 32.33 crores in FY 19-20 to Rs. 79.04 crores in FY 20-21. The company also raised Rs. 230 crores in Series C round in 2021, the highest funding ever received by a company in the personal hygiene space.
Soothe Healthcare’s exponential business growth
From starting a product pilot in Pune in 2015 to entering the global personal hygiene market, Soothe Healthcare has come a long way. The company tapped into the underpenetrated menstrual hygiene market in India and diversified to personal hygiene products.
In the current fiscal year FY 2021-22, Soothe Healthcare is a 300-crore run rate company with an investment of Rs. 30 crores in its new manufacturing facility. The new best-in-class manufacturing facility spread across 1.5 lakh sq. ft. in Uttar Pradesh was launched on International Women’s Day in 2022 to expand business operations.
Soothe Healthcare aims to double its production capacity from 500 million to 1 billion units per annum and expand its reach in Nepal, Bangladesh and Africa (Tanzania). The company also aims to become a 1000-crore mother brand in the next 5 years with Paree Sanitary Pads, Super Cute’s, and Super Liife brands under its umbrella.
Soothe Healthcare Funding History
In 2021, Soothe raised Rs. 230 crores in a Series C funding round led by Gulf Islamic Investments, Northern Arc, KKR-backed Incred, and A91 Partners. It was the highest funding raised by a company in the personal hygiene space and followed the company’s strong financial performance in FY21.
Besides, Soothe has previously received funding from Sixth Sense Ventures, a reputed investor and Saina Nehwal, an angel investor who is also their brand ambassador.
About Soothe Healthcare
Soothe is one of India’s top manufacturers of feminine and personal hygiene products. It was established by Sahil Dharia in 2012 and is ISO 9001:2015 certified. The company is relentlessly working to make women in India aware of the importance of care, hygiene and sanitation.
With its brands and social campaigns, Soothe Healthcare has always worked to improve women’s menstrual health and hygiene. In addition, it has created products for children and adults to make hygiene more accessible and affordable.
Brands
Paree is Soothe’s all-in-one leading feminine hygiene brand in India. Its social campaign was collaborated with Miss World, Manushi Chillar and endorsed by celebrities like Saina Nehwal and Jhanvi Kapoor.
The company recently launched its children and elder’s hygiene brands Super Cute’s and Super Liffe, which have seen 2x growth in one year.
Campaigns
Soothe Healthcare has not just advocated women’s rights but implemented it with 65% of its employees being women. It has also run social campaigns like She First, Paree wali Care, Paree for champion, Paree Period Leave, Pareevartan movement and Ultra pad for Ultra women. The campaigns received immense appreciation from the public and individuals like Dr. Kiran Bedi.
Soothe Healthcare’s Potential in Upcoming Years
Soothe Healthcare is in an excellent position in terms of market size and potential. It recognises affordability as a major challenge and has planned its business accordingly.
With hygiene and sanitation becoming more important than ever, the company will have no shortage of customers if it can deliver the right product at the right price in India or across the globe.
