7 women health categories that deserve far more attention, International Women’s Health Day spotlight

This day is a reminder that women’s healthcare is not limited to fertility.
International women's health day

Every year on 28 May, International Women’s Health Day puts the spotlight on women’s health. But most conversations still revolve around fertility and reproductive health, as if that is the full picture. It isn’t.

Women are more likely to face conditions like heart disease, autoimmune disorders, osteoporosis, chronic pain, and Alzheimer’s, yet many of these remain underdiagnosed, underfunded, or dismissed altogether.

This article looks at seven overlooked areas of women’s health and the startups building better diagnostics, treatments, and care systems around them.

Category 1: Mental health

Women are twice as likely as men to experience anxiety and depression. Yet most mental health tools were designed without gender-specific care in mind. 

1. FamilyWell Health 

Founders: Dr Jessica Gaulton

Year: 2022 | Location: Boston, USA

FamilyWell Health is a digital mental health platform that embeds therapy, psychiatry, and coaching directly into OB/GYN clinics and health systems. Founded by a Harvard neonatologist after her own experience with postpartum depression. Raised $8 Mn Series A in 2025 and is expanding into perimenopause and menopause care. 

2. Thymia 

Founders: Emilia Molimpakis, Stefano Goria 

Year: 2020 | Location: London, UK 

Thymia uses AI, neuroscience-based video games, and facial and speech analysis to help clinicians detect and monitor depression and anxiety faster and more accurately. Being developed with a specific focus on women, including early detection of perinatal mental health conditions. 

3. Spring Health 

Founders: April Koh, Adam Chekroud 

Year: 2016 | Location: New York, USA 

Spring Health is an employer mental health platform that uses AI to match employees with personalised treatment plans. Women make up a significant portion of the patient base, and the platform actively builds a diverse provider network with specialisations in women’s and LGBTQ+ health.

4. Brightline 

Founders: Naomi Allen 

Year: 2019 | Location: San Francisco, USA 

Brightline is a virtual behavioural health platform for children and families. Offers therapy, coaching, and speech therapy via app. Founded after Naomi Allen navigated the complex behavioural health system for her own child.

5. Clementine 

Founders: Anna Korhonen 

Year: 2020 | Location: London, UK 

Clementine is a mental health app built specifically for women, focused on stress, sleep, and anxiety. Offers audio therapy, one-to-one appointments, and mindfulness resources on a flexible, non-prescriptive schedule.

6. Blueskeye AI 

Founders: Michel Valstar 

Year: 2019 | Location: Nottingham, UK 

Blueskeye AI uses machine learning to analyse facial and voice data to detect depression and anxiety. One of its first clinical applications is monitoring perinatal mental health in women.

7. JumpingMinds 

Founders: Ariba Khan, Piyush Gupta

Year: 2020 | Location: Bengaluru, India 

JumpingMinds is an anonymous mental health platform built for the Indian market, where stigma runs particularly deep for women seeking psychological support. Uses a friends therapy model and AI trained on over 40 million data points to connect users with peers and experts. 

Category 2: Cardiovascular Disease

Heart disease is the leading cause of death in women globally. Women experience different symptoms than men, are frequently misdiagnosed, and receive treatment later, often after a first cardiac event has already occurred.

1. Systole Health 

Founders: Dr Simin Gharib Lee, Lauren McConnell 

Year: 2023 | Location: Boston, USA 

Systole Health is a virtual group care platform where groups of 8 to 10 women meet weekly with a cardiologist and health coach for 60-minute sessions covering prevention, treatment, and lifestyle. Systole intervenes before the cardiac event happens.

2. Heart-Tech Health 

Founders: Dr Suzanne Steinbaum 

Year: 2022 | Location: New York, USA 

Heart-tech Health is a medtech company focused on reducing cardiovascular disease risk in women through prevention. Its flagship product, Adesso, gives women a personalised baseline of their heart health and a holistic plan to improve it, regardless of where they live or their access to specialists. 

3. Hello Heart 

Founders: Maayan Cohen, Eran Eilat 

Year: 2013 | Location: San Francisco, USA 

Hello Heart launched a dedicated menopause feature in 2023 to address this gap directly, offering women the tools and information to have informed conversations with their doctors at exactly the stage of life when most healthcare systems stop paying attention.

4. Bloomer Tech 

Founders: Alicia Chong Rodriguez, Aceil Halaby, Monica Abarca 

Year: 2015 | Location: Cambridge, USA 

Bloomer Tech embeds medical-grade sensors into an everyday bra to track ECG, heart rhythm, and metabolic data in real time. No clinic visit needed. Its bigger mission is to build the first large-scale dataset of female heart health, so AI can finally be trained on women’s bodies.

5. Monitra Healthcare 

Founders: Ravi Bhogu, Aparna Bhogu, Sashank Bhogu 

Year: 2016 | Location: Hyderabad, India 

Women’s cardiac symptoms, like palpitations, unexplained fatigue, and dizziness are among the most commonly dismissed in Indian clinical settings. Monitra’s upBeat is a band-aid-like wearable ECG patch that records heart rhythms continuously for one to five days, capturing the intermittent events that a standard 30-second ECG will almost always miss. The data transmits to the cloud in real time, where AI flags anomalies for cardiologist review.

6. Genexia Health 

Founders: Dino Martis, Kelly Cohen, Anoop Sathyan 

Year: 2022 | Location: Cincinnati, USA 

Genexia Health uses AI to detect coronary artery disease risk from existing mammogram images, turning a single scan into a dual screening tool without requiring additional tests or workflow changes. The company’s approach integrates directly into routine breast cancer screening, enabling earlier cardiac risk detection at scale. 

Category 3: Bone and joint health

1 in 2 women over 50 break a bone due to osteoporosis as they lose up to 20% of their bone density in the first five to seven years of menopause. Despite this, osteoporosis is routinely dismissed as an inevitable part of ageing  and innovation in this space has been almost nonexistent for decades.

1. Bone Health Technologies (Osteoboost) 

Founders: Dr Shane Mangrum, Laura Yecies (CEO) 

Year: 2014 | Location: Redwood City, USA 

Bone Health Technologies developed Osteoboost, an FDA-cleared wearable belt designed for postmenopausal women with osteopenia. The device uses targeted vibration therapy to slow bone density loss without drugs or clinic visits, offering a non-pharmacological approach to women’s bone health. 

2. Grace and Able 

Founders: Sarah Dillingham, Trevor Petrie 

Year: 2020 | Location: Washington, USA Website

For women, medical wrist wearables for rheumatoid arthritis are usually clunky. Grace and Able make decorated compression gloves and wrist braces that are designed by a hand therapist and tested by arthritis patients. Functional, comfortable, and actually wearable in everyday life. 

3. Wellen

Founders: Nora Gibson, Annie Tsai

Year: 2021| Location: Brooklyn, USA 

Wellen is a digital bone health platform designed for women navigating osteoporosis and ageing-related mobility challenges. The company offers guided strength training, posture correction, balance exercises, and expert-led education to help women improve bone strength and reduce fracture risk without relying solely on medication. In 2024, Wellen was acquired by Bone Health Technologies to expand holistic, non-drug osteoporosis care. 

4. Skeletalis

Founders: Ben Swanson, Colin F Grienede

Year: 2023 | Location: Boston, USA

Skeletalis Bio develops precision osteoporosis therapies for postmenopausal women. Its lead SKE-001 uses the Oasis platform to target bone resorption sites, boosting strength while minimising side effects of traditional drugs like bisphosphonates.

5. Seen Nutrition

Founders: Dr Jenny Han, Adrienne Bitar 

Year: 2023 | Location: Ithaca, USA

Seen Nutrition develops women-focused bone health supplements made from food-derived calcium and preventative nutrition ingredients designed to support long-term skeletal health. The company focuses on improving calcium absorption and bone strength through cleaner, nutrition-first alternatives to traditional supplements.

6. Midi Health

Founders: Joanna Strober

Year: 2021 | Location: Palo Alto, USA

Midi Health is a virtual care platform focused on menopause and midlife women’s health, including bone health, osteoporosis prevention, and healthy ageing support. The company combines hormone care, specialist consultations, and personalised treatment plans to address long-term health risks that often emerge during menopause.

Category 4: Autoimmune and chronic conditions

80% of autoimmune disease patients are women. Getting a diagnosis takes an average of 4.5 years and multiple doctors. These are conditions that predominantly affect women, are chronically underfunded, and have historically been dismissed as anxiety or stress.

1. WellTheory

Founders: Ellen Rudolph 

Year: 2021 | Location: California, USA

WellTheory is a virtual autoimmune care platform focused on conditions that disproportionately affect women, including Hashimoto’s, lupus, and rheumatoid arthritis. The company combines functional medicine, nutrition, and personalised coaching to support women navigating years of delayed diagnoses, dismissed symptoms, and fragmented chronic care.

2. Neuraura

Founders: Claire Dixon (CEO) and Pierre Wijdenes (CPO)

Year: 2021 | Location: Calgary, Canada

Neuraura develops wearables/implants like LoOoP for PCOS/metabolic health via bioelectronics, addressing hormone/inflammation issues in women.

3. Hera Biotech

Founders: Somer Baburek (CEO), Dr. Bruce Nicholson, Dr. Nameer Kirma, Dr. Paul Castella

Year: 2020 | Location: Texas, USA

Hera Biotech is building non-surgical diagnostics for endometriosis, a chronic inflammatory condition that affects millions of women but often takes years to diagnose. The company focuses on reducing diagnostic delays through biomarker-driven testing.

4. Hyivy Health

Founders: Rachel Bartholomeusz

Year: 2017 | Location: Melbourne, Australia

Hyivy Health develops smart pelvic rehabilitation technology for women managing chronic pelvic pain, endometriosis, and post-treatment gynaecological complications. Its connected devices combine symptom monitoring with at-home recovery support.

Category 5: Endometriosis & Chronic Pain 

Women wait an average of 7 to 10 years for an endometriosis diagnosis, despite living with chronic pain, fatigue, inflammation, and fertility complications. Many are initially told their symptoms are normal period pain or anxiety-related, delaying treatment and worsening long-term health outcomes. 

1. NextGen Jane

Founders: Ridhi Tariyal, Stephen Gire

Year: 2014 | Location: California, USA

NextGen Jane is developing tampon-based diagnostics for conditions like endometriosis and other inflammatory gynaecological disorders. The company uses menstrual blood biomarkers to improve early detection of diseases that often take women years to diagnose.

2. DotLab

Founders: Heather Bowerman, Dr. Hugh S. Taylor

Year: 2016 | Location: San Francisco, California, USA

DotLab is building DotEndo, the first non-invasive blood/saliva test for endometriosis via microRNA biomarkers. Replaces invasive surgery for earlier detection. 

3. Celmatix

Founders: Dr. Piraye Yurttas Beim

Year: 2009 | Location: New York, USA

Celmatix is developing precision medicine for reproductive health using genomics + data analytics (Polaris platform). Its focus on fertility, endometriosis risk prediction and personalised care.

4. Phendo

Founders: Dr. Noémie Elhadad (Columbia University), Citizen Endo collaborators

Year: 2017 | Location: New York, USA

Phendo is a research app tracking endometriosis symptoms/pain/QoL in real time. It uses patient-generated data to advance under-researched chronic pain in women.

5. Juno Bio

Founders: Hana Janebdar

Year: 2020 | Location: Sydney, Australia

Juno Bio is an at-home vaginal microbiome test decoding microbes linked to infections, infertility and inflammation. It gives personalised insights for preventative precision women’s health.

Category 6: Breast Health & Cancer Detection

Breast cancer remains one of the most common cancers affecting women, yet access to early screening, dense breast diagnostics, and preventive monitoring remains deeply unequal across geographies and income groups. 

1. Niramai

Founders: Dr. Geetha Manjunath, Nidhi Mathur

Year: 2016 | Location: Bengaluru, India

Niramai develops AI-driven thermal imaging (Thermalytix) for early breast cancer detection. It is non-invasive, radiation-free, has no compression, and works for dense breasts. Particularly vital for developing nations where mammography access is limited.

2. iSono Health

Founders: Dr. Maryam Ziaei, Dr. Shadi Saberi

Year: 2018 | Location: San Francisco, California, USA

iSono Health creates ATUSA™, the world’s first FDA-cleared wearable automated 3D breast ultrasound system. Designed for dense breast screening without compression or radiation. Co-founded by two female engineers who experienced mammogram inadequacies firsthand.

3. DeepLook Medical

Founders: Dr. Brian Dong (CEO), Dr. Michael Y. Chen

Year: 2014 | Location: Scottsdale, Arizona, USA

DeepLook Medical develops FDA-cleared DL Precise™ AI software for breast imaging that uses shape-recognition to clearly identify tumor boundaries, especially in dense breast tissue. Provides one-click segmentation and vivid tumour morphology displays, giving radiologists critical clarity in early-stage detection.

4. Lunit

Founders: David Kweon, Jinhan Kim

Year: 2013 | Location: Seoul, South Korea (global HQ), with US operations

Lunit creates INSIGHT MMG, an FDA-cleared AI for 2D mammography that boosts detection accuracy by 20%+ and reduces radiologist reading time. Used in 30+ countries, it helps identify cancers that traditional mammography misses, particularly in dense breasts. Recently expanded to include 3D tomosynthesis support.

5. Radformation

Founders: David Wood, Dr. Jeron Cordes

Year: 2016 | Location: Durham, North Carolina, USA

Radformation develops AI-powered radiology workflow software, including AutoBreast AI for mammogram triage and detection. Automates workflow prioritisation, flags suspicious cases, and reduces false negatives. Integrates with existing PACS systems, making high-quality breast cancer screening accessible without expensive hardware upgrades.

6. MammoScreen (Therapixel)

Founders: Pierre Fillard, Olivier Clatz

Year: 2013 | Location: Nice, France

MammoScreen (Therapixel) is an AI-powered mammography reading software that automatically detects breast cancer with higher accuracy than radiologists alone. Helps reduce false negatives in screening, especially for dense breasts. Raised €15M in 2022 to expand US presence.

7. Qure.ai

Founders: Prashant Warier, Pooja Rao

Year: 2016 | Location: Mumbai, India

Qure.ai AI platform interprets radiology scans (including mammograms) within seconds. Offers qXR for chest X-rays and qMammo for breast cancer screening, making early detection accessible in low-resource settings. Reduces time-to-treatment critical moments.

Category 7: Pelvic Health & Postpartum Recovery

Millions of women experience pelvic floor dysfunction, incontinence, painful recovery, and core instability after childbirth, yet many never seek treatment because these conditions are normalised or stigmatised. 

1. Nua Surgical

Founders: Barry Russell, Dr. Ciara O’Sullivan

Year: 2019 | Location: Galway, Ireland

Nua Surgical develops medical devices to reduce maternal complications post-C-section (e.g., wound closure tech). Improves surgical/postpartum recovery in gynaecological/maternal care. The category women whisper about instead of openly treating.

2. Elvie

Founders: Tania Hadjiconstantinou (CEO), George Nicolaou

Year: 2013 | Location: London, UK

Elvie creates smart pelvic floor trainers (Elvie Trainer) and breast pumps (Elvie Pump) tracking muscle strength and milk flow via app. Helps women with postpartum recovery, incontinence, and pregnancy prep through discreet, data-driven biofeedback.

3. Perifit

Founders: Dr. Hana Kamenická, Tomáš Kamenický

Year: 2015 | Location: Prague, Czech Republic

Perifit is a smart pelvic floor biofeedback device (Perifit Muse) with gamified app exercises for incontinence, prolapse, and postpartum recovery. Tracks progress in real time, making Kegel exercises engaging and effective. Clinically validated; partners with hospitals across Europe.

4. Juna Women

Founders: Dr. Sarah Mundy, Amy Lee

Year: 2018 | Location: Los Angeles, California, USA

Juna Women is a virtual postpartum care platform offering acupuncture, pelvic floor therapy, lactation consulting, and mental health support via app. Addresses the “fourth trimester” gap, where 70% of women lack adequate recovery care.

5. Mummfit

Founders: Sarah Wootton (CEO)

Year: 2016 | Location: Melbourne, Australia

Mummfit is a postpartum fitness app with medically reviewed programs for core rehab, pelvic floor strengthening, and gentle cardio. Created by mum-of-three after her own difficult recovery, focuses on safe return-to-exercise timelines to prevent prolapse/incontinence.

6. Bloomlife

Founders: Kia Karami (CEO)

Year: 2015 | Location: San Francisco, California, USA

Bloomlife creates wearable pregnancy and postpartum tracker (Bloomband) that monitors fetal movement, Braxton Hicks, uterine contractions, and postpartum bleeding via smartphone app. It is FDA cleared and helps women catch complications early.

7. Keggy

Founders: Dr. Natalie Lin, Jess Williams

Year: 2019 | Location: New York, USA

Keggy is a smart Kegel trainer with real-time biofeedback and app-guided pelvic floor exercises for incontinence, postpartum recovery, and sexual wellness. Discreet, wireless design makes pelvic rehab accessible at home. Clinically tested for 80% success in reducing leaks within 8 weeks.

Previously, we’ve also covered reproductive health startups making a difference. it’s important to spotlight them as well on this day:

Reproductive health startups women's health

Looking forward

Across every category in this list, there’s one pattern: women are often diagnosed later, studied less, and expected to tolerate more. The gap is not just medical. It is structural.

What makes these startups important is not just the technology they are building. It is the assumptions they are challenging. That chronic pain is normal. That menopause is not serious enough for innovation. That heart disease looks the same in everyone. That women’s health begins and ends with fertility.

And while this list only scratches the surface. The future of women’s health will depend on how broadly we define it and how seriously we invest in the conditions women have spent decades being told to simply live with.

-By Rinkle Dudhani and the AHT Team

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