India is home to a variety of sweets. Celebration of any occasion, big or small, is incomplete without sweets and desserts. Nevertheless, it is also the home to 15% of the world’s total diabetic population.
According to the India Diabetic Market Report from RedSeer, 75 million people in India suffer from diabetes, and over 200 million are prediabetic (likely to develop diabetes in the future).
Diabetes is a chronic disease and was assumed to be incurable. However, research shows that diabetes can be reversed with proper diabetic management and significant lifestyle changes.
Many startups are focused on helping patients effectively manage diabetes. Let us know more about one such startup- Sugar.fit, which aims to manage and reverse diabetes.
Sugar.fit: An introduction
Sugar.fit is a Bangalore-based health-tech startup. Sugar.fit helps diabetic and prediabetic patients manage diabetes with real-time tracking and personalized assistance.
Sugar.fit takes a 360-degree approach to diabetes management that makes it stand out. It is an online app-based platform that combines AI, deep learning, and human intervention in managing and reversing diabetes.
Sugar.fit diabetes reversal plans:
Sugar.fit offers two plans- for people with type-2 diabetes another for people with prediabetes.
Type-2 diabetes plan
This plan helps type-2 diabetes patients having HbA1c >=6.5% or who are on diabetes medication. Under the plan Sugar.fit offers-
- Continuous glucose monitor
- On-demand doctor consultation
- Dedicated diabetes expert
- Glucometer with strips and lancets
- Comprehensive diagnostic testing
- Get customized and easy follow meal, stress, and sleep plans
- Mobile app to log and track medicine and activity
The type-2 diabetes plan is priced at INR 29,990 annually.
Prediabetes plan
This plan caters to people who have HbA1c in the range of 5.7% to 6.4% who are not on active medication. And are likely to develop diabetes in the future. In this plan, Sugar.fit offers-
- On-demand doctor consultation
- Dedicated Diabetes expert
- Mobile app to log and track activity
The prediabetes plan is INR 15,990 for four months.
How does Sugar.fit work?
Sugar.fit encourages the users to log in their food and other activities in the Sugar.fit mobile application. It uses continuous glucose monitoring technology and helps the users understand the impact of various food and lifestyle activities on blood sugar levels.
Sugar.fit then shares the user’s food, lifestyle activities, and related blood sugar levels with diabetes coaches and doctors to recommend personalized nutrition, fitness, and mindfulness plans.
In short, Sugar.fit combine medical experts with AI and deep technology, integrated devices, and personalized analytics to create a comprehensive program to reverse diabetes.
Who started Sugar.fit? And when?
Madan Somasundaram and Shivtosh Kumar founded Sugar.fit in June 2021. Madan used to lead Care.fit, digital health and wellness business of Cure.fit, and Shivtosh Kumar led product initiatives at Swasth, a digital health foundation.
Concerned about the misinformation spread and lack of awareness about diabetes and its reversal, Madan and Shivtosh brought to the table an innovative tech-led solution that can sustainably manage and reverse diabetes.
In less than six months, they were to launch Sugar.fit in over ten cities in India and gain their first 1000 paying customers. It also raised $10 million in funding from Cure.fit, Endiya Partners, and Tanglin Venture Partners.
Here is what the founders and investors have to say about Sugar. fit.
“90 percent of our users are seeing a significant drop in their blood sugar levels along with a drastic reduction in medication and weight and are on track for diabetes reversal,” said Madan Somasundaram, Sugar.fit founder. He is confident that Sugar.fit will reverse diabetes for millions of Indians in the next few years.
Dr. Ramesh Byrapaneni, Partner, Endiya Partners, highlights the lack of personalization in the current care management. He says, “Sugar. fit’s goal to sustainably manage and reverse diabetes for millions of Indians in the next few years with personalized care is a worthy goal.”
