Nearly 1 in 4 women report struggling with irregular menstrual cycles.
Many of them are told it’s “normal,” handed a birth control prescription, or asked to wait it out.
But beneath the vague advice, women feel a deep sense of frustration: What’s actually happening inside my body?
Now imagine having a tool that can help you understand it all. Connect your symptoms to science. Decode what your body is trying to tell.
That’s exactly what Oova is doing.
Brainchild of Dr Amy Divaraniya, Oova is a science-backed, at-home hormone testing platform. It brings real-time insights to a woman’s fingertips.
No generic fixes. No waiting around. Just real-time, personalised hormone insights that decode what your body is saying.
How? Let’s find out!
From personal pain to scientific solution
Dr. Amy Divaraniya isn’t just a data scientist with a Ph.D. in biomedical sciences. She’s someone who’s lived the gaps in women’s health firsthand.
Faced with her fertility challenges and a lack of clear answers, Dr Divaraniya realised the real problem wasn’t just the condition. It was the lack of data to explain what was going on inside her body.
She was frustrated by one-size-fits-all fertility tools and the lack of support for hormonal imbalances.
So instead of settling, she built Oova with a bold goal:
Give women deeper, more accurate insight into their hormone health.
What began as a personal quest is now a clinical-grade tool that’s helping thousands of women track their fertility and perimenopause journeys, right from home.
The genesis of Oova
Founded in 2017, Oova started with at-home urine tests. It does more than just signal ovulation. It measures luteinising hormone (LH) and progesterone (PdG) to reveal a full, personalised picture of hormonal patterns.
Instead of vague results, Oova’s test captures daily hormone fluctuations, builds a baseline, and delivers tailored insights through an intuitive AI-based app.
For women trying to understand their cycles or manage fertility challenges, it’s a shift from guesswork to clarity.
What makes Oova different?
At the core of Oova’s innovation is its at-home hormone test kit, which is backed by clinical research and powered by AI.
Unlike standard ovulation tests that offer a binary yes or no, Oova measures three key hormones: luteinising hormone (LH), estrogen (E3G), and progesterone (PdG).
This tri-hormone approach allows for a more complete understanding of fertility patterns, even for those with irregular cycles or conditions like PCOS.
Oova works with a simple yet powerful idea: hormone testing should be as routine as brushing your teeth, and just as easy.
Here’s how it works:
- Collect a quick urine sample each morning
- Scan the strip using the Oova app
- Get instant, lab-grade analysis. No clinic needed
The AI interprets your hormone levels, spots trends, and flags key cycle events like ovulation or hormonal dips. All in a clear, user-friendly interface.
Oova’s innovative solutions
Oova offers two kits tailored to different stages of a woman’s hormonal journey:
Fertility Hormone Kit
It quantitatively measures two key fertility hormones, luteinising hormone (LH) and progesterone (PdG), to pinpoint ovulation accurately.
How it works: LH surges signal when ovulation is approaching, while PdG confirms that it occurred.
This dual-hormone model not only identifies fertile windows but also maps hormonal patterns. This supports women with irregular cycles or conditions like PCOS, who often go misdiagnosed with generic tools.
Perimenopause Hormone Kit
With daily tracking of key hormonal markers, the Perimenopause Kit helps women correlate shifting hormone levels with physical and emotional symptoms like hot flashes, fatigue, or mood swings.
This continuous monitoring makes it easier to detect patterns and better understand what’s happening beneath the surface. It empowers women to have more informed conversations with their healthcare providers and make timely, data-driven decisions about lifestyle changes or treatments.
What it’s like to use Oova
Using Oova feels less like a medical chore and more like a smart part of your daily routine.
Each morning, you take a quick, non-invasive urine test. Then, simply scan the strip using the Oova app.
Within seconds, the app analyses your hormone levels and turns that data into easy-to-understand insights. No confusing charts. No medical jargon.
The app’s interface is clean, intuitive, and designed for real life. Whether you’re trying to track ovulation, understand mood swings, or just stay in tune with your cycle.
No clinic visits. No guesswork. Just a simple, science-backed way to stay connected to your body.
Funding and business model of Oova
Oova is built by a woman for women and backed by science and a few bold investors.
Oova operates as both a D2C brand and a clinical tool to meet women where they are—at home and in the clinic.
At-home hormone kit: Women can order the kit straight to their doorstep and track their hormones daily for 30 days.
At the clinic: Oova has also partnered with doctors and clinics, allowing healthcare providers to integrate real-time hormone data into care plans.
Membership program: It goes beyond test results, offering users personalised support and a more connected, empowering experience.
Oova’s funding journey
Like many women founders in healthtech, Divaraniya had to fight harder than most to get Oova funded.
In the early days, investors didn’t always understand why at-home hormone tracking mattered or why the existing options fell short.
So she started close to home, raising $150,000 from friends and family to get the vision off the ground.
That early belief paid off. Oova caught the attention of investors like Life Sciences Innovation Fund, Thorne Research, and AmplifyHER Ventures.
Seed funding from BBG Ventures followed, and by Series A, Oova had raised $10.3 million, led by Spero Ventures, with backing from US Fertility, Virgin Group, and Jefferson Health, among others.
A new era of hormone health
Oova is filling a critical gap in women’s healthcare: turning hormone data into a daily tool for decision-making, not just diagnosis.
By translating complex hormone data into daily, digestible insights, Oova gives women something they’ve long been denied: visibility into the inner workings of their biology.
This gives them clarity, control and confidence in what their bodies are telling them.
For clinicians, it offers an evidence-based tool that complements patient care with real-time data—no guesswork, no assumptions.
And for women, it means no longer having to advocate blindly for themselves in exam rooms.
Whether you’re trying to conceive, navigating irregular cycles, or dealing with the ups and downs of perimenopause, Oova makes the invisible, visible. It makes health decisions more informed and less isolating.
For too long, women have been told to “wait it out.” With Oova, they’re finally able to opt in to real data, real answers, and real support.
It’s what the future of women’s health should look like: where science listens, and solutions follow.
-By Rohini Kundu and the AHT Team
