With 70,000 health-related searches occurring every minute on Google, it’s clear that digital health is a pressing concern for individuals worldwide. Recognizing this demand, Google has made significant strides in the healthcare sector, leveraging its technological expertise to address complex industry challenges.
The company’s $2.1 billion acquisition of Fitbit, the establishment of Google Health, and AI-driven initiatives like Med-PaLM signal a strong commitment to transforming healthcare delivery and innovation.
With the global digital health market projected to reach USD 934.8 billion by 2030, several startups are entering the space. However, they must navigate stringent regulations, evolving patient expectations, and the ongoing need for innovation.
Google is leveraging its deep technical capabilities and expansive ecosystem to support health startups—so they can scale effectively and drive meaningful impact.
Let’s see how Google is helping health startups.
Empowering health innovation: A holistic support system
Google offers a comprehensive ecosystem that leverages cutting-edge technology and a profound understanding of healthcare to help health startups amplify their reach, scale their solutions, and reshape the future of global health.
Advanced technologies and collaborative partnerships exemplify this cross-disciplinary approach and its wealth of resources. Furthermore, the development of AI-powered search tools specifically designed for medical professionals enables startups to overcome barriers in the healthcare landscape.
The tech giant empowers health startups with cutting-edge technologies and a robust foundation for innovation. Here are some of them:
Fueling growth and scaling impact
Google for Startups
Google for Startups offers a comprehensive suite of programs designed to support health startups from their initial phase to further development.
By joining Google for Startups, alumni startups avail benefits, such as mentorship, connections, and access to innovative products and services. It connects founders with a diverse community of peers through tailored programs and academies.
Google for Startups Cloud Program
This program offers essential services to construct full-fledged solutions housed on Google Cloud.
It grants startups access to Google Cloud credits, technical assistance, and educational resources, enabling them to build secure and scalable health solutions.
Google for Startups for Sustainable Development
Through this program, impact-focused health startups aligned with the United Nations’ Sustainable Development Goals receive funding, mentorship, and resources to drive sustainable healthcare innovations.
Startup Growth Academy: AI for Health
This academy equips startups with AI-driven growth strategies, international expansion insights, and training to utilise Google’s technological infrastructure effectively.
Essential resources for fueling startup success
Marketing and business development
Google empowers health startups to develop their online presence with digital marketing tools, vital marketing information, expert consultations, and practical tools for building an easy-to-use website.
It also provides professional advice on how to get the best out of Google Ads. Moreover, by using Google Ad Grants, eligible non-profit organisations can amplify their outreach through free advertising credits.
Driving innovation in healthcare
Fitbit for Healthcare helps in research and development by incorporating insights from wearable devices and data. This data is readily available for startups to harness to create solutions that benefit the health and well-being of their target consumers.
Empowering app developers
The Google Play Academy, Android Developer Newsletter, and Android Developers YouTube Channel serve as invaluable resources for developers, providing continuous learning opportunities and the latest insights on building, launching, and maximising the reach of Android applications.
Expert guidance and support
Google Ads experts offer hands-on guidance to jumpstart health solution campaigns, assisting startups in designing effective media plans, exploring new AI features, and optimising their budgets for maximum impact.
Google’s technological arsenal for health startups
Google empowers health startups with a sophisticated suite of technologies designed to propel healthcare advancements.
Fitbit Web API
This effective API enables developers to incorporate Fitbit’s valuable wearable data into their applications. It supports endeavours, encouraging individuals to assume control over their fitness and wellness.
YouTube Health
It allows qualified healthcare professionals, as well as health information providers, to extend their outreach to an extensive audience with credible information by utilising YouTube’s specialised healthcare delivery features.
Google Cloud Platform (GCP)
This secure and HIPAA-compliant cloud infrastructure provides a robust foundation for building and scaling health solutions. GCP empowers healthcare startups to store sensitive data securely, leverage machine learning for advanced analytics, and build scalable infrastructure.
Open Health Stack
This open-source toolkit facilitates the creation of next-generation healthcare applications. Based on pre-built components, it conforms to modern data interoperability standards like HL7® FHIR®. As a result, Open Health Stack allows developers to create value instead of wasting time establishing the basic tech stack.
Health Connect
This innovative platform facilitates the secure aggregation of health and fitness data (with user consent) from various sources. This consolidated data empowers developers to create applications that generate robust insights, ultimately improving user health outcomes.
Population Dynamics Foundation Model (PDFM) Embeddings
This revolutionary AI tool analyses complex relationships between location, environment, and population behaviour.
By leveraging PDFM Embeddings, health startups can develop more accurate predictions for public health trends, disease spread, and healthcare accessibility, ultimately informing preventative measures and resource allocation.
Google Maps Air Quality API
This API embeds air quality data and intelligence within applications. Making users aware of their air quality through real-time data and indicating the degree of pollution in the ambient environment can allow developers to design applications to help people minimise exposure to polluted air and prevent illnesses.
Advancing health equity and driving global impact
Healthcare innovation is evolving continuously, and Google remains committed to supporting health startups throughout their journey.
Google provides access to advanced technology, strategic partnerships, and a thriving community of innovators. This fosters an environment where startups can accelerate breakthroughs and redefine healthcare solutions.
As digital health continues to advance, Google is empowering startups, so that healthcare remains accessible, equitable, and driven by technological excellence.
