Fire-Boltt, India’s leading audio and wearable brand, is on a launching spree. It has added several low-cost smartwatches to its luxe, outdoor and other collections in June and plans to add many more in the coming months.
With prices starting at Rs. 1,599, Fire-Boltt smartwatches have health-tracking features that compete with the luxurious Apple smartwatch. Let’s see what health features Fire-Boltt brings to the table.
Health features of Fire-Boltt smartwatches
Fire-Boltt’s Combat, Destiny, Grenade, Ninja Call Pro Max, Apollo 2 and other recently launched smartwatches have health tracking features that suit various Indian buyer segments—regular users, fitness and gym enthusiasts, athletes and others.
Fire-Boltt’s health suite includes:
- Heart rate monitoring
- SpO2 monitoring
- Sleep tracking
- Women’s health—fertility and period tracker
- Breathe training
- Daily activity tracking—steps, calories burnt, etc.
- Drink water and sedentary reminder
- 110 to 150 sport modes for accurate activity tracking.
Fire-Boltt smartwatches pricing
Fire-Boltt launches its smartwatches at a lower price range to reach budget and mid-segment Indian buyers. Here are its recent launch prices:
Fire-Boltt market positioning
Fire-Boltt is India’s leading consumer wearable brand with over 30% market share, according to market research estimates, as reported by YourStory.
According to Counterpoint’s research report, Fire-Boltt surpassed Samsung to reach the second position in the global market, right next to the Apple smartwatch.
Giving stiff competition to established brands like Apple and Realme, Fire-Boltt has become the fastest-growing consumer brand in the smartwatch market and is expected to clock a revenue of Rs. 2,400 crores in FY23.
Future plans
Fire-Boltt founder and CEO Arnav Kishore, in his December interview, expressed the company’s bold plans for the coming years.
The company plans to launch new products at affordable pricing to capture a 50% market share in India in the next 12 to 18 months. It also plans to move 100% of its smartwatch manufacturing to India to optimise product costs and quantity.
With plans to include different modes like scuba diving and running with better analytics and metric tracking, Fire-Boltt also plans to launch a health and fitness platform. The platform will allow users to access personalised coaching related to nutrition and build a community where they can interact with friends and family regarding health performance.
Parting words
Fire-Boltt smartwatches have emerged as budget-friendly and reliable smartwatches in the Indian market. With most of the Indian population being middle class, it offers a perfect blend of luxury and affordability to build loyal customers.
The Indian smartwatch market is expected to grow exponentially in the coming years, and experts predict the number of smartwatches purchased will soon surpass the number of smartphones purchased.
With such a huge market opportunity and great products at great prices, Fire-Boltt is positioned to make strides in the Indian market.
