Hospital level and ICU-style care being provided in the comfort of your home is a dream come true. Post-surgery hospital care has been brought to your homes by the healthcare startup known as Critical Care Unified(CCU). So, let’s see as the name suggests, is Critical Care being brought together with this healthcare or not?
All about Critical Care Unified and its Profound vision:
CCU, launched in 2016 by Rajiv Mathur is a network of healthcare professionals and home-care experts who are dedicated to providing India with compassionate, high-quality care. In India, the demand for high-quality critical-care services significantly outnumbers the supply.
Furthermore, the cost of long-term critical care is exorbitant for many Indians. They have put together a powerful combination of highly accomplished staff, robust critical-care process management practices, and compassionate doctors and home health aides dedicated to serving patients and their families to bridge this gap and bring consistent high-quality critical care at an affordable price to those who need it most.
The startup has seven main hub locations and approximately twenty smaller areas where it provides services. The company’s objective is to deliver exceptional home health care while reducing the need for prolonged hospitalisation. Medical monitoring and support equipment, as well as the services of medical practitioners, nursing assistants, and medical attendants, are available in CCU.
Rajiv Mathur ( Founder and Executive Chairman) of CCU said,” As the surgery is over, the acute phase is done, CCU migrates the patients to home that results in 3 benefits:
- Lower Costs
- Reduced Risk of Nosocomial infections
- Less stress for the Family
How does the operation work?
- Professional caregivers keep track of their patient’s health and communicate with doctors via dedicated internet apps and other technologies.
- A group chat application (WhatsApp) is used to manage the patient’s care, providing 24/7 care for the patient at home.
- This helps doctors to keep a closer eye on the patient and better control their treatment.
- Critical Care Unified delivers the finest possible care for patients who require high-quality monitoring and support in their homes and communities through strategic relationships with top institutions.
With this operation, this healthcare claims to have served around 28,048 critical care patients in the last 5 years.
This organisation began its work in DELHI-NCR, and at present offers services in DELHI/NCR, Mumbai, Bengaluru, Pune, Kolkata, Chandigarh, and Ludhiana.
The Core Technology:
Patients are referred to CCU through local hospitals and doctors. The firm uses technology to swiftly put up an intensive care unit (ICU) setting at the patient’s home. Doctors use dedicated apps and other technology to remotely monitor the patient’s condition and provide advice.
If a patient needs to be transported to a hospital in an emergency, the technology works with local hospitals to ensure a safe transfer and return.
CCU collaborates with major hospitals such as Medanta, Jaslok, Saifee, Fortis, Terna, IBS, IVY, and Grecian as a strategic partner for critical care at home.
Apart from the substantial endorsement of senior, globally recognised doctors and clinicians, Rajiv asserts that many more such collaborations are in the works.
Who are they targeting?
Anyone who requires in-home critical and ongoing care is the target demographic for CCU. The majority of the patients are between the ages of 70 and 90, and this occurs commonly after a hospital stay.
India’s home healthcare industry was valued at $5.2 billion in 2019 and is expected to increase at a 19.2% compound annual growth rate (CAGR) from 2020 to 2027.
The revenue:
With an ageing population, migration from Tier II and III cities to metros, and rising costs of care in hospitals and other medical institutions, India’s home healthcare market is only set to rise.
CCU claims to have been profitable since its start, with consistent revenue growth. CCU’s annualised revenue has increased by over 60% from Rs 1.24 crore in FY17 to Rs 15 crore in FY22 and Rs 30 crore in FY23.
The impact of the Pandemic:
CCU’s critical care experience allowed it to teach home healthcare providers to provide full isolation services as the COVID-19 pandemic swept across India. CCU helped relieve the burden on traditional hospital systems and infrastructure during the second wave by quickly training employees to provide complete isolation services in the home, including family quarantine.
As a result, fewer persons became infected with the virus while seeking treatment in hospitals.
Conclusion:
In other words, you no longer have to go to the ICU in a hospital to get the same level of care. Home healthcare services like CCU provide patients with high-quality home healthcare. For example, people who are recovering from surgery get one-on-one attention and are monitored closely at home.
References:
- https://yourstory.com/2022/03/home-healthcare-startup-criticalcareunit-transition-hospital-home/amp
- https://qoshe.com/your-story/trisha-medhi/having-served-over-28k-patients-healthcare-startup-ccu-helps-critical-patients-transition-from-hosp/134773943
- https://timesofindia.indiatimes.com/city/bareilly/ccu-provides-critical-care-service-at-home-in-wup-towns/articleshow/90526605.cms
- https://thetimesbureau.com/in-wup-communities-the-ccu-delivers-critical-care-at-home-202203/
- https://articlelake.com/having-served-over-28k-patients-healthcare-startup-ccu-helps-critical-patients-transition-from-hospital-to-home/
- http://www.ccucare.com
