When women search for answers about their health online, they often face a frustrating maze.
Search results swing from conflicting advice and biased takes to content that’s flat-out irrelevant, or worse, censored before they ever see it.
Posts about fertility, menopause, reproductive care, or even mental health are routinely flagged, buried, or banned on major platforms.
And while general AI tools are gaining popularity, they also come with their own pitfalls. They blend fact with fiction, or unintentionally echo long-standing biases that already exist in healthcare.
Clara, a new large language model (LLM) developed by Rescripted, is created to change that. It wades through misinformation so women get direct, evidence-backed answers.
Read on to learn how it works and what makes it different from the tools women have been forced to rely on until now.
What is Clara?
Clara by Rescripted is the first LLM built exclusively for women’s health. It draws on Rescripted’s medically reviewed library and content provided by seven trusted partners:
- Brightside – A digital mental health platform offering personalized care for anxiety and depression through therapy and medication.
- Midi Health – A virtual clinic specializing in menopause care, connecting women with expert clinicians for midlife health needs.
- Needed – A nutrition company creating science-backed supplements designed specifically for women’s health at every stage.
- Gaia – A fertility financing platform that makes IVF more accessible with outcome-based payment plans.
- Teal Health – A women’s health startup focused on at-home cervical cancer screening and preventative care.
- Proov – An at-home hormone testing company helping women track ovulation and fertility with science-based insights.
- Cicero Diagnostics – A diagnostic test provider focused on uncovering endometriosis and other hidden causes of infertility.
Together, these organizations represent expertise across fertility, menopause, mental health, and nutrition. Their collaboration enables Clara to deliver evidence-based answers in real-time to the 20 million women Rescripted reaches every month.
“Clara was designed to give women something they’ve long been denied online: clarity, compassion, and trustworthy answers.”
-Abby Mercado, co-founder and CEO of Rescripted.
How Clara by Rescripted works
Clara works like a simple Q&A box. When you ask a health question like:
“What are the early signs of menopause?” or “Why am I feeling chest pain?”
Clara responds with clear, evidence-based guidance. Every response includes sources, so you always know where the information comes from.
Rescripted refers to Clara as “she.” It’s a branding choice meant to make the tool feel more approachable and human, especially since it’s built for women’s health.
She’s also honest about what she doesn’t know. If there isn’t a reliable answer, Clara will say so instead of making something up.
Unlike other AI tools, Clara doesn’t rely on random internet content. She only uses Rescripted’s library and trusted partner brands where every article is reviewed by medical experts and updated regularly. That means the answers you get are always accurate, up to date, and relevant to women’s health.
“Our articles are reviewed by our expert bench, and our writers consistently reference clinical studies,” Mercado explains.
“We maintain a steady cadence of updates to ensure our library reflects the latest science. Clara automatically reflects these updates, so her responses remain accurate, current, and science-backed.”
How Clara helps women
One of Clara’s biggest strengths is how she blends education with practical guidance. Clara doesn’t just explain, she guides.
If you ask about chest pain, Clara won’t waste time. She’ll tell you to seek medical help right away.
However, if you ask about hot flashes, she’ll share trusted articles, suggest possible tests, and guide you toward relevant medical professionals.
This mix of clear explanations and pointers to care is what makes Clara different. She’s not here to replace doctors. She’s here to empower women with reliable answers when they need them most.
And the collaborations made by Rescripted with the seven partners for the content library were chosen to cover different stages of a woman’s health journey, from fertility to menopause and beyond.
And this is only the beginning. “Looking ahead, we plan to fill in gaps we know our community is searching for, such as PCOS and fitness,” says Mercado.
About Rescripted, the maker of Clara
Rescripted was founded in 2021 by Abby Mercado and Kristyn Hodgdon, after their own struggles with infertility highlighted just how hard it is to find clear, evidence-based resources online.
What began as a media platform has grown into one of the largest digital women’s health communities, now reaching nearly 20 million women every month.
Rescripted’s core beliefs:
- Self-care should be self-defined.
- Access to reliable healthcare information is a right, not a privilege.
- Women shouldn’t have to navigate online misinformation alone.
- It’s never too late for a woman to take better care of herself.
- Healthcare goes beyond doctor visits. It’s also about education, empowerment, and community.
Clara is a natural extension of this mission. A free, accessible tool that makes trustworthy women’s health information universal.
Why LLM like Clara is necessary
Clara is more than an AI experiment. It’s a response to a broken system.
Earlier this year, Rescripted drew attention to how women’s health platforms are repeatedly hit with ad bans, restricting their ability to educate or even reach audiences. For many in the space, raising concerns about censorship has begun to feel like “yelling into the void.”
This isn’t an isolated frustration; it’s part of a much larger story.
In March 2025, six women’s health startups filed formal complaints under the EU’s Digital Services Act, accusing tech giants like Meta, Google, Amazon, and LinkedIn of systematic suppression of medically accurate content. These companies reported ad rejections, content takedowns, and shadowbans even when they followed platform rules.
For example, one company had its Amazon storefront content rejected for using words like “vagina” and “vaginal canal,” while “semen” was allowed. Another had educational posts about endometriosis or postpartum recovery removed as “illegal content” or under vague “adult content” policies.
With Clara, Rescripted isn’t just yelling louder. It’s building an alternative. By channeling its scale (~20 million women monthly) into a free, AI-driven tool, Rescripted is moving the conversation beyond ads, towards access.
Clara ensures women searching for health answers online find clarity instead of confusion, compassion instead of censorship, and citations instead of clickbait.
The bigger picture
Clara’s launch is also a milestone in something women’s health desperately needs: collaboration at scale.
Seven independent organizations have joined forces, sharing expertise and resources, to create something stronger together. That alone marks a shift in an industry often fragmented into silos.
Yes, Clara is also a smart brand strategy. It amplifies trusted voices while positioning Rescripted at the center of women’s health innovation.
But if collaboration of this kind raises standards, improves access, and centers women in the data, then it is a marketing move worth celebrating.
-By Rinkle Dudhani and the AHT Team
